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This web site hoopsandhomeworkinc.com states the following, "Award winning After School and Summer Programs serving the most under privileged kids in Framingham, MA." We noticed that the website stated " Our goal is to help students improve their academic skills, especially reading, writing and math." It also said " We hope to inspire these at-risk students to believe in themselves and perhaps go on to higher education. Herb Chasan, President and Founder. Check out our Wish List. Complete the form below and well get back with you very soon." The header had Hoops and Homework as the highest ranking optimized keyword. It is followed by Framingham, MA, and afterschool which isn't as ranked as highly as Hoops and Homework. The next words hoopsandhomeworkinc.com used was summer. program was included but will not be understood by search crawlers.